The highly anticipated Kappa FuturFestival returns to Turin this summer! First held in 2009, the event FuturFestival was originally a New Year event celebrating the 100^th anniversary of the Futurism movement. After one year of hiatus, the festival moved its date to summer in 2012 and commenced a long-lasting collaboration with iconic Italian sportswear brand Kappa, whose headquarter happened to be in Turin. Kappa FuturFestival thus became the first Italian outdoor summer daytime festival and quickly gained popularity among domestic and international ravers.

Welcoming tens of thousands of electronic music enthusiasts from around the globe, Kappa FuturFestical is set to take place in Turin’s Parco Dora from July 5th to 7th, 2024. Promise to create an unforgettable experience for the attendees, the festival proposes a stellar lineup featuring Bonobo, Nina Kravitz, Marceo Plex, Skrillex, and many more over the three-day program.

To commemorate the eleventh edition of this iconic event, Kappa has launched a special capsule collection exclusively for the festivalgoers. To embody the spirit of the Kappa FuturFestival, the collection reimagined the brand’s signature Omini logo, now adorned with headphones to mark the musical celebration. Featuring oversized t-shirts, snug tops, mesh skirts and essential party accessories like bucket hats, crossbody bags, keychain lanyards and blankets, the collection’s vibrant color provides partygoers the adequate amount of dopamine to stay exhilarated and chic at the festival; while the print of post-industrial style columns of the event venue Parco Dora or Turin’s towering cityscape reminds them of the city where this stupendous event is taken place.

Complementing these stylish fashion items are Briko’s sunshades. Designed in collaboration with the festival, the colorful, avant-garde eyewear with the Futur icon printed on the nosepiece is sure to push the coolness of the ravers beyond the boundaries.

The campaign for the Kappa FuturFestival capsule collection has been artfully curated and captured by photographer Nima Benati, a young and leading figure in fashion photography. Her image brings a dynamic and energetic vision to the campaign, perfectly reflecting the festival’s urban and eclectic atmosphere.

As the festival continues to grow in popularity and influence, the Kappa FuturFestival capsule collection stands as a testament to the fusion of fashion, music, and culture, offering fans a unique way to celebrate their love for electronic music and the vibrant community it fosters. Released on May 6, 2024, the capsule collection is now available at selected Robe di Kappa stores, multi-brand retailers, and on Kappa.com.