In a move that further cements its foray into the world of iconic manga collaborations, Jimmy Choo has unveiled the second chapter of its partnership with Pretty Guardian Sailor Moon. The collection, inspired by Naoko Takeuchi’s legendary seminal manga, promises to transport fans deeper into the Sailor Moon universe. Accompanied by a dynamic campaign, conceptualized by YOSHIROTTEN’s Tokyo-based design studio, YAR, this eagerly anticipated launch encapsulates the essence of the Sailor Guardians with Jimmy Choo’s luxury aesthetic.
Cleverly utilizes animation, this campaign brings the ten Sailor Guardians and their planetary symbols to life against a backdrop of vibrant colors. The result is a captivating array of visuals and motion content where footwear and accessories take center stage, each piece reflecting the unique personality and attributes of the Sailor Guardians.
Sandra Choi, Creative Director of Jimmy Choo, expressed her admiration for the Sailor Moon series, highlighting its concepts of feminine power, unity, and protection. “Exploring this deep and rich creative universe was an exhilarating process for me,” Choi remarked, emphasizing her aim to honor the manga and its characters authentically, and to celebrate their status as pop culture icons.
The collaboration delves deeper into the Sailor Moon narrative, bringing to life five more characters from the beloved manga through an exquisite range of footwear, bags, and accessories. Each of the five key footwear designs draws direct inspiration from the distinctive costumes of the Sailor Guardians, with their planetary symbols serving as a focal point, underscoring the collection’s collectible nature.
Incorporating original manga artwork by Naoko Takeuchi, the collection showcases signature styles, including the Diamond Tote and an assortment of phone holders, card holders, and Air Pod cases. A highlight of the collaboration is the Avenue Vanity Bag, available in ten variations, each featuring a portrait of a Sailor Guardian in their signature color, matched with harmoniously toned hardware. The collection also nods to other manga icons, with the Marlow Moccasin finished in either hot pink crystals or black glitter, evoking the images of Super Sailor Moon and Luna, respectively.
The Jimmy Choo x Pretty Guardian Sailor Moon collection is now available for purchase online at jimmychoo.com and in select boutiques worldwide, inviting fans and fashionistas alike to step into the magical world of Sailor Moon.
