This December, LuisaViaRoma transported its distinctive luxury into the heart of the Alps, unveiling the second edition of its “LuisaViaRoma Escapes.” Following the glowing success of their Summer Escape, the Florence-based luxury retailer partnered with leading technical wear brand K-Way on curating an exclusive winter experience: the LVR Winter Escape. Set against the breathtaking backdrop of Courmayeur, this event is a celebration to high fashion, natural beauty, and alpine adventure.
The escapade was hosted at Le Massif, a five-star ski resort nestled at the base of Mont Blanc. This opulent retreat became the perfect setting for the event, offering guests an unparalleled combo of luxury experience and proximity to nature. K-Way, known for its iconic design merging performance and aesthetics, customized La Loge Du Massif — the charming chalet at 1,700 meters – with the brand’s signature blue, orange, and yellow tape. The itinerary unfolded as a symphony of winter delights comprised of leisure and exploration. Guests embarked on snow-laden walks through the serene Val Ferret, indulged in a magical sleigh ride through Val Veny, and enjoyed a private dinner in a secluded mountain cabin. These activities celebrated the splendor of the untouched alpine landscape, allowing participants to revel in the timeless charm of Courmayeur.
LuisaViaRoma Escapes also served as a showcase for K-Way’s FW24 skiwear collection, available exclusively on LuisaViaRoma’s website. From padded jackets designed for the slopes to après-ski layers perfect for cozy mountain evenings, the collection seamlessly combined technical performance with stylish sophistication. The standout pieces highlighted K-Way’s evolution from a rainwear staple to a key player in winter sportswear.
More than an event, the Winter Escape exemplified LuisaViaRoma’s philosophy: offering not just fashion but a curated lifestyle. Guests were immersed in the brand’s DNA — an artful blend of iconic names and emerging talents, thoughtfully tailored to inspire. Through exclusive collaborations and unforgettable scenarios, LuisaViaRoma Escapes is redefining how we experience the season’s trends.
As the snowflakes sprinkled over Courmayeur, so too did the memory of an event that blended fashion, adventure, and luxury in perfect harmony. With LuisaViaRoma and K-Way as guides, winter in the Alps has never been so chic — or so inspiring.
