A few steps away from the magnificent Duomo di Milano, IED Avant Défilé 2024 unveiled its winners in Milan’s Palazzo Giureconsulti. Curated by Olivia Spinelli, Head of Fashion School IED Milano, Avant Défilé 2024 handpicked ten designers across the campus for this two-day fashion showdown.

In Palazzo Giuresconti, ten booths with installations showcased the ten shortlisted contestant’s fashion designs. A small fashion show took place every 45 minutes, bringing their clothes to life. Open to public on June 26^th and June 27^th, IED Avant Défilé 2024 welcomed people from all walks of life to come and interact with the designers. Based on their job and identity, they were also invited to vote for their favorite design. Three awards were established accordingly, which are Fashion System Prize, Media Prize and Public Prize. By the end of the event, the three winning collection of the awards were announced, and they are Marco Servedio’s “3K” (Fashion System Prize), Emma Baroni’s “Je vois encore” (Media Prize) and Matteo Gagliano’s “Cicardian Rhythm” (Public Prize).

Hailing from Brentonico, a small mountain village in Trentino, Emma grew up watching her grandmother work as a tailor-made menswear seamstress. She considers this as her enlightenment to the fashion world.After graduating from high school, she moved to Milan to pursue her fashion studies in IED. There, she got her first encountered with the industry. Emma described her years in IED as “creative and independent”, as the school offered the students a free environment for their creativity to run amuck. Fortunately, with her well-organized, autonomous attitude and a clear goal, she was able to leverage on the tools and the opportunities that IED has provided.

For her award-winning collection, Emma linked her birthplace to her design. Titled “Je vois encore”, meaning I see it again in French, she told a hearty story about how her childhood memories and her adulthood experiences overlap. The nature, the plantation, the garden in front of her house and the villagers’ way of living, these simple but blissful happiness at home, and the déjà vu feeling she encountered elsewhere were her greatest source of inspiration.

As a child, Emma acquainted the world around her by filtering things through her senses. After her relocation to Milan, the hustle and bustle of the metropolis stimulated and encouraged her to observe the world differently. Weirdly, even though her hometown is hundreds of kilometers away, she occasionally had this déjà vu feeling that reminded her of home. By touching some fabrics that recalled the villagers’ traditional clothing; by coming across a small object inside the drawer that recollected memories of the day she used to treasure it; or by smelling a perfume that reconnected her from present to a specific day in the past, Emma’s sensual adventure gradually developed into a nostalgic collection. 

To complete this collection, Emma spent a lot of energy on textile research and played with different fabrics and materials. She manipulated the textile, like combining kneading and sand paper, to create interesting and distinctive effects. With the help of professional fabric makers like Shima Seiki, she was able to develop some special jacquard or tapestry textile. Also, with the idea of sustainable fashion, she incorporated recycled fabrics into her collection. The silhouette of her design is simple, and with the intriguing combination of color and textile, Emma turned her heartfelt story into a thoughtful collection about a déjà vu journey through all senses.

As Emma is graduating from IED this summer, she is keen on stepping into the fashion industry and starting her career as a knitwear designer. The victory of “Je vois encore” in IED Avant Défilé and is undoubtedly a recognition to her talent and fruitful outcome in IED.

There is an enduring and unbreakable bond between Alexander McQueen and London. Seán McGirr, the new creative director from October 2023, has chosen to build on this link for his first official campaign, staying true to the brand’s British roots. Although Irish and originally from Dublin, he is very familiar with London. Graduated from the prestigious Central Saint Martins in 2014, the same university where Lee Alexander McQueen studied before founding his fashion house in 1992, McGirr spent much of his professional years in this creativity-friendly metropolis.

Continuing the British soul of the brand, the Fall Winter 2024 campaign of Alexander McQueen aims to capture the eclectic spirit and vibrant energy of London. For the first campaign of his incumbency, McGirr has chosen to set in East London, an area that inspired Alexander McQueen’s pioneering designs. The campaign reflects the same gritty yet glamorous tones as the debut collection, giving it a timeless and contemporary feel.

Through an imaginative narrative that’s at once primal and poetic, the campaign vividly portrays the city’s youthful energy and diverse characters as they navigate its urban piers and streets. It’s a portrayal of contrasting tensions and energies, through which McGirr effectively captures the essence of London and translates it into a powerful fashion narrative.

The campaign is a tactile experience. The garments are bold and extravagant, and the opulence was all captured by Glen Luchford’s outstanding images. From the mini dress embroidered with shattered chandeliers and red and orange bicycle reflectors to the model’s cozy oversized mohair coat paired with horseshoe-shaped shoes. The sling bag comes in a warm blood red with a cold metallic T-buckle. But whether it’s the twisted silhouettes or the animalistic lavishness of quilted denim, or the sharply detailed dresses adorned with shattered black stones representing the hardened fragments of metropolitan life, each piece aims to evoke a visceral response and provoke a reaction.

McGirr describes the uniform of the new generation of Londoners as either constricting or protective, designed to satisfy a primal instinct. With a collection reflecting Alexander McQueen’s rebellious and glamour core identity but with a modern twist, the new era of Alexander McQueen is sure worth looking forward to.

In a dazzling display of Italian craftsmanship and creativity, Missoni has unveiled its latest venture: the Missoni Resort Club at the Rocco Forte Hotels’ Verdura Resort. Nestled along the southern coast of Sicily, this luxurious beach club will be the epitome of summer sophistication, blending Missoni’s vibrant design aesthetic with the serene elegance of the Verdura Resort.

This summer, guests at the Verdura Resort will be treated to a visual feast as Missoni’s iconic patterns and colors transform the beachfront. Inspired by the turquoise and emerald hues of Sicily’s summer landscapes, every element from sun loungers to cabanas will reflect the distinct Missoni Resort Club motifs. The seamless integration of these designs into the resort’s decor promises a unique and immersive experience, capturing the essence of both brands’ dedication to Italian style and craftsmanship.

The opening event showcased an enchanting dinner setup amidst olive trees, with long tables adorned with delicate lighting, creating a magical atmosphere under the Sicilian sky. The landscape, with its rolling hills and lush greenery, provided a picturesque backdrop, enhancing the overall ambiance of the evening. Guests dined on exquisite cuisine while basking in the natural beauty of the surroundings, making the event truly unforgettable.

Adding to the allure, a Missoni pop-up store will grace the resort, offering guests the opportunity to indulge in the brand’s exclusive fashion and home collections. The store itself will echo the vibrant patterns and color schemes that have made Missoni a household name, providing a cohesive and engaging shopping experience within the resort.

Complementing the vibrant decor, the outdoor lounge areas were decorated with Missoni’s colorful poufs, cushions, and throws, inviting guests to relax and enjoy the stunning views of the Sicilian coast. The seating areas, with their eclectic mix of patterns and colors, reflected the joyful and lively spirit of Missoni, encouraging guests to unwind in style.

Coinciding with the launch of Missoni Resort Club, Missoni has further announced an exciting collaboration with Malfy Gin. A toast to Italian elegance, this partnership has given birth to a limited-edition bottle of Malfy Gin Rosa, adorned with Missoni’s signature zigzag print and elegant silver accents. This exclusive bottle is designed to evoke the “golden hour” feeling, perfect for aperitivo moments that linger into the sunset.

The collaboration between Malfy Gin and Missoni is a celebration of Italian culture and lifestyle. Both brands bring a rich heritage and a shared passion for vibrant, joyful design to the table. The Malfy Gin Rosa, known for its refreshing pink grapefruit flavor, will now come in a collectible gift box, making it an ideal choice for stylish gatherings and memorable toasts.

Available from July 2024, the Malfy x Missoni limited-edition bottle will be sold in Italy, the UK, Greece, and through global travel retail channels. This partnership encapsulates the Italian flair for elegance and excellence, promising a sensory journey to the Amalfi Coast with every sip.

The opening of the Missoni Resort Club and the launch of the Malfy Gin x Missoni collaboration mark a new chapter in luxury lifestyle experiences. Together, they bring a slice of Italian paradise to the southern coast of Sicily, offering a blend of style, sophistication, and sensory delight that is sure to enchant visitors and connoisseurs alike. Whether lounging by the custom-designed sunbeds, exploring the chic pop-up store, or savoring a refreshing Malfy Gin Rosa spritz at sunset, guests are invited to immerse themselves in the vibrant world of Missoni.

Maison Ruinart, the oldest Champagne house, has unveiled its latest cuvée, the Ruinart Blanc Singulier Edition 19. This release showcases the brand’s ability to adapt to climate change while maintaining its signature freshness and elegance. With rising temperatures in the Champagne region, Chardonnay grapes are revealing more pronounced, aromatic, fruity, and spicy profiles. Chef de Cave Frédéric Panaïotis and his team have crafted the Ruinart Blanc Singulier to explore these unique expressions. This cuvée highlights Ruinart’s skill in adapting its expertise to a changing natural environment.

Edition 19 follows the success of Edition 18, responding to 2019’s record summer temperatures. Despite these extremities, the 2019 harvest displayed intense character and distinctive aromatic profiles. The blend includes 77% wines from the 2019 harvest and 23% reserve wines from previous years. The Champagne features a bright golden-yellow color with green reflections and aromas of nectarine, nashi pear, and candied citrus. The palate reveals notes of white fruit, floral tones, and a slightly bitter grapefruit finish, highlighting the wine’s tension and structure.

Ruinart is dedicated to sustainable viticulture, adapting to climatic challenges with innovative methods. By observing and questioning traditional practices, Ruinart has developed a modern vision deeply rooted in its historical expertise. Ruinart’s Champagnes are paired with culinary creations from renowned chefs like Armand Arnal and Claire Vallée, offering a unique gastronomic experience. Founded in 1729 during the Enlightenment, Maison Ruinart continues to blend centuries-old craftsmanship with contemporary sustainability, producing signature cuvées that reveal the best characteristics of Chardonnay.

LuisaViaRoma recently unveiled the inaugural edition of LuisaViaRoma Escapes, an exclusive experience designed to celebrate the summer season and showcase the latest offerings in women’s, men’s, accessories, and beachwear collections available both online and in-store. Set against the picturesque backdrop of Porto Ercole, a charming seaside town on the Argentario promontory, this event was an unforgettable journey through the pristine beauty and crystal-clear waters of the Tuscan Maremma.

Upon arrival at LaRoqqa Hotel, a recently renewed boutique hotel with a special focus on sustainability and love for the environment, a selected group of influencers and journalists were warmly welcomed with a personalized gift kit. This bespoke collection featured exclusive summer fashion and beauty products available only on LuisaViaRoma.com, including items from Le Rub, a new line of natural and year-round solar products, and Augustinus Bader, the renowned skincare brand known for its award-winning regenerative formulas enhanced by TFC8® technology.

The meticulously planned itinerary included a breathtaking boat trip to visit the very close Isola di Giannutri with a special “al fresco” lunch at the most charming restaurant and bed and breakfast of the lil island, Animosque; followed by lively seaside aperitifs at Isolotto Beach Club, and enchanting dinners under the stars. These activities allowed guests to fully immerse themselves in the unspoiled nature and serene waters of the region, providing a perfect setting to appreciate the luxurious offerings of LuisaViaRoma.

LuisaViaRoma Escapes served as a journey through the season’s hottest trends. For women, the event highlighted elegant one-piece swimsuits and daring minimal bikinis, glamorous evening dresses, and exquisite accessories. For men, the focus was on must-have swim trunks, linen pieces, and tailored shirts for impeccable evening looks. This experience invited guests to explore an exclusive selection of iconic brands and emerging designers that embody the essence of LuisaViaRoma’s DNA.

The combination of stunning natural surroundings and meticulously curated fashion and beauty products created a truly immersive and luxurious experience. LuisaViaRoma Escapes not only celebrated the mediterranean summer and offered a unique opportunity to discover the latest trends and innovations in high-end fashion and beauty, but also announced their overseas expansion with the great opening of their second store, the very first one in US: of course in New York City, of course on Bond Street; and we’re sure this one as well will encapsulate the spirit of LuisaViaRoma, blending elegance, exclusivity, and a deep appreciation for the beautiful things in life.

The highly anticipated Kappa FuturFestival returns to Turin this summer! First held in 2009, the event FuturFestival was originally a New Year event celebrating the 100^th anniversary of the Futurism movement. After one year of hiatus, the festival moved its date to summer in 2012 and commenced a long-lasting collaboration with iconic Italian sportswear brand Kappa, whose headquarter happened to be in Turin. Kappa FuturFestival thus became the first Italian outdoor summer daytime festival and quickly gained popularity among domestic and international ravers.

Welcoming tens of thousands of electronic music enthusiasts from around the globe, Kappa FuturFestical is set to take place in Turin’s Parco Dora from July 5th to 7th, 2024. Promise to create an unforgettable experience for the attendees, the festival proposes a stellar lineup featuring Bonobo, Nina Kravitz, Marceo Plex, Skrillex, and many more over the three-day program.

To commemorate the eleventh edition of this iconic event, Kappa has launched a special capsule collection exclusively for the festivalgoers. To embody the spirit of the Kappa FuturFestival, the collection reimagined the brand’s signature Omini logo, now adorned with headphones to mark the musical celebration. Featuring oversized t-shirts, snug tops, mesh skirts and essential party accessories like bucket hats, crossbody bags, keychain lanyards and blankets, the collection’s vibrant color provides partygoers the adequate amount of dopamine to stay exhilarated and chic at the festival; while the print of post-industrial style columns of the event venue Parco Dora or Turin’s towering cityscape reminds them of the city where this stupendous event is taken place.

Complementing these stylish fashion items are Briko’s sunshades. Designed in collaboration with the festival, the colorful, avant-garde eyewear with the Futur icon printed on the nosepiece is sure to push the coolness of the ravers beyond the boundaries.

The campaign for the Kappa FuturFestival capsule collection has been artfully curated and captured by photographer Nima Benati, a young and leading figure in fashion photography. Her image brings a dynamic and energetic vision to the campaign, perfectly reflecting the festival’s urban and eclectic atmosphere.

As the festival continues to grow in popularity and influence, the Kappa FuturFestival capsule collection stands as a testament to the fusion of fashion, music, and culture, offering fans a unique way to celebrate their love for electronic music and the vibrant community it fosters. Released on May 6, 2024, the capsule collection is now available at selected Robe di Kappa stores, multi-brand retailers, and on Kappa.com.

With a breathtaking perfect match of luxury and elegance, Valentino and Mytheresa hosted an exclusive dinner aboard the legendary Christina O yacht, marking the launch of the Valentino Escape 2024 Capsule Collection. The event celebrated the longstanding relationship between the two fashion giants and was a night to remember for all who attended.

The evening started with a historical tour of the Christina O, a yacht steeped in history and luxury, once owned by one of the world’s most powerful families, the Onassis. This glimpse into the yacht’s illustrious past set a captivating tone for the night, merging history with contemporary fashion.

As the sun dipped below the horizon, guests were treated to a cocktail reception on deck, where they could admire the stunning Mediterranean views as the yacht gracefully sailed from Monaco to Beaulieu-sur-Mer. The ambiance was serene yet sophisticated, a perfect prelude to the evening’s main happenings.

Upon arrival at Beaulieu-sur-Mer, an exquisite dinner awaited the guests, featuring the finest French Riviera cuisine crafted by renowned chef Daniel Arganaraz. The culinary journey was a feast for the senses, culminating in a decadent dessert enjoyed under a canopy of stars.

The evening’s surprise highlight was a live performance by The Phly Boyz, set against the picturesque mosaic pool, a historic dance floor that once hosted the likes of Marilyn Monroe and Greta Garbo. The timeless charm of old Hollywood was palpable as guests danced and mingled, creating new memories in a setting rich with history.

Animated by two iconic archive patterns, the Valentino Chevron 24 and Valentino Starfish motifs, the summery Valentino Escape 2024 Capsule Collection includes kaftans, chemisiers, fluid dresses, skirts, one-shoulder tops, and flared pants. Completing the ensemble are bikinis and swimsuits, ensuring a versatile selection for all summer occasions.

Crafted from luxurious materials such as crêpe de chine, cotton poplin, and muslin, the collection offers varied lengths from mini to ankle, catering to diverse fashion preferences. Accessories, including Valentino Garavani shoes and bags with matching prints, add a layer of sophistication to each look.

Available globally on Mytheresa.com from May 29th, 2024, the launch of the Valentino Escape 2024 Capsule Collection is accompanied by a dedicated editorial story directed by Mytheresa Chief Creative Officer Julian Paul and captured by photographer Jorin Koers, featuring model Sun Mizrahi. This visual narrative brings the collection to life, showcasing its vibrant energy and stylish appeal.

The event aboard the Christina O and the launch of the Valentino Escape 2024 Collection exemplify the seamless blend of history, luxury, and contemporary fashion. Maison Valentino and Mytheresa continue to set the standard for elegance and innovation in the fashion world, offering a stunning collection that captures the essence of summer and an unforgettable experience to their clients and to the friends of the house.

As guests departed from the Christina O, they carried with them memories of an evening where history and modernity danced together, and fashion was celebrated in its most luxurious and unique form.

Taken place in the vibrant and viridescent setting of Casa degli Artisti in Milan, The recent “D. Fermentati” event held at the art center’s bistro Degustazione Ristoro e Dispensa on Monday, June 17th was a celebration of culinary innovation and tradition. Aiming at showcasing the art of fermentation in a way that was both educational and delightful to the senses, “D. Fermentati” left a lasting impression on all who attended.

Founded in 1909 by the Bogani brothers with the vision of building an artistic community, Casa degli Artisti hosted workshops and ateliers for artists from various disciplines. Reopened in 2020, Casa degli Artisti is now an international and interdisciplinary space where artists of different fields connect, converse and collaborate. The three-story building houses 11 ateliers, an open-to-public exhibition space on the ground, an outdoor space overlooking the greenery and a bistro, which is the space where “D. Fermentati” was hosted.

As guests entered the urban oasis, they were greeted by the harmonious blend of industrial architecture and lush garden, setting the stage for a gustatory discovery. The electric atmosphere, filled with the hum of excited conversations and the soothing notes of live music, provided the perfect backdrop for the evening’s festivities.

The star of the event was undoubtedly the array of fermented delicacies crafted by the talented team at Degustazione Ristoro e Dispensa. Tables were laden with a vibrant assortment of tempeh, bread, rich miso, kombucha and wine. Each plate reflected the careful craftsmanship and deep understanding of fermentation techniques, transforming simple and common ingredients into complex and flavorful creations.

Degustazione Ristoro e Dispensa’s dedication to simplicity, economy, and familial care guides their culinary vision. Their focus on rare varieties, seasonal fruits and vegetables, and artisanal transformation is evident in every bite. By maintaining a strong network of ethical producer, manufacturers and suppliers, Degustazione Ristoro e Dispensa ensures that every product is a true reflection of the bistro’s commitment to a new culture of food and the principle of prioritizing quality over quantity.

In addition to the in-house offerings, several external producers were invited to the event to showcase their own fermented products. The collaboration highlighted the diversity and versatility of fermentation, bringing together a wide range of flavors and textures that delighted the palates of attendees. Guests moved from table to table, sampling the unique contributions of each producer and gaining insights into the processes behind these culinary wonders and the delight of this nomad-like gourmet experience.

Overall, “D. Fermentati” was a testament to the vision of Lorenzo Castellini and his team. It displayed their commitment to reviving lost spaces, promoting local producers, and advancing a new culture of food that values sustainability, quality, and creativity. The event was a resounding success, leaving guests inspired and eager to see what future culinary adventures Degustazione Ristoro e Dispensa will offer.

For those who attended, the evening was a journey through the transformative power of fermentation — a journey that deepened their connection to the food they eat and the land it comes from. “D. Fermentati” was more than an event; it was an experience that celebrated the art of fermentation and the joy of coming together to share in the fruits of careful, passionate labor.

As soon as I pushed the wooden gate of Santa Maria Annunciata in Chiesa Rossa church, I was captivated by the mysterious and extraterrestrial atmosphere that was happening there. Blue neon light stretched through the nave, all the way to the crossing. Perpendicularly, pink light glowed up the crossing and the transepts on either side. The apse behind shimmered with golden light, illuminating the person standing in front of the altar. With the ethereal music echoing in the background, I was instantly drawn into this eerie but mysteriously intriguing atmosphere.

The church was not holding a service, and the person glowing in front of the altar was also not a clerical. She’s Marta De Pascalis, an Italian musician and sound designer in the territory of contemporary and experimental music. Hailing from Rome, De Pascalis is currently based in Berlin. She often employs analog, FM synthesis, and a tape-loop system to her work, carving waveforms to shape cathartic sound bodies. Through incorporating improvisations into constant and repetitive patterns, De Pascalis’ music is a collage of dense, dynamic and melodic fragments that combine with bass lines and hypnotic synth figures. She has performed in various venues and festivals, including Museo Reina Sofia in Madrid, Venice Biennale, Berlin Atonal and Berghain, one of the world’s most famous nightclub and the mecca for electronic underground ravers.

Coinciding with the release of her latest album “Sky Flesh”, Marta De Pascalis teamed up with Three Production and Fondazione Prada to curate an eponymous sound experience in Santa Maria Annunciata in Chiesa Rossa church on the evening of May 16^th, 2024. Growing up in Rome, De Pascalis used to wander through the dilapidated Roman streets. The atrophic ruins surrounded her were once majestic monuments, this sentimental of impermanence aroused her interest in decay and memory. With solely a Yamaha CS-60 as the composing instrument, “Sky Flesh” is a single thought that deepens her research on contemporary experimental music.

Located in the southwest periphery of Milan, Santa Maria Annunciata in Chiesa Rossa is a Romanesque Revival style church completed in 1932. The church hosts American minimalist artist Dan Flavin’s art intervention Untitled (1997). This is a site-specific installation composed of different colors of fluorescent light fixtures. Completed two days before and installed one year after the artist’s death with the assistance of Fondazione Prada and Dia Art Foundation, Untitled unfolded a creative dialogue with Marta De Pascalis’ ambient music under the vault of the church, rendering to the audience an extraordinary sonic and chromatic experience. Remotely resembled the sounds of the church’s pipe organs, the music leaked out from De Pascalis’ polyphonic synthesizer crescendo, the emotions in the music layered, accumulating into a conglomeration of emotion ready to outpour. In this solemn space, the emotional cloudburst reached its climax, exploded, and oscillated between the sacred ornaments, until it faded into calm.

Spring in Europe this year is with unpredictable weather conditions. After a few weeks of heat, the skies over northern Italy were once again covered in clouds. On one of those rainiest days, we went on a journey to Borgosesia, a picturesque town in the Valsesia valleys a few hours’ drive northwest of Milan. Even though the weather is not the most ideal, I must say that the rain and the mist gave this occasion a charming and peculiar mood.

Invited to Borgosesia by Zegna Baruffa Lane Borgosesia, we took a half day off discovering the story behind the textile house. Hailing from Piedmont, one of the main regions that process wool textile in Italy, Zegna Baruffa Lane Borgosesia stands as a beacon of Italian textile excellence since 1850. Surrounded by scenic landscapes of the Italian Alps and entwined by the gurgling Sesia River, Borgosesia and its vicinity offers lush mountain pastures and abundant water supply essential for fleece washing and mill powering. Taken full advantages of the nature, Zegna Baruffa Lane Borgosesia grew from a small worsted spinning mill with just 20 employees to a textile company of 635 people over its 175-year of existence.

During the tour, we learnt that the growth of factory transcended mere industrial success. By the late 19th century, Zegna Baruffa Lane Borgosesia has become a cornerstone of the local community, providing housing for workers, a fire brigade, and a medical clinic. Such organization underscored the company’s deep commitment to social responsibility and welfare, and the tradition of giving back to the society continues. Today, Zegna Baruffa Lane Borgosesia focuses on its sustainable development, employees’ welfare and the workplace’s health and safety.

The factory of Zegna Baruffa Lane Borgosesia is another interesting point worth mentioning. The building retains the spinning mill’s original structure and design, where at the entrance a monument of shepherd and sheep is an inherent link through the history and essence of the brand. Walking through the factory, we had the opportunity to take a glance at all the production steps. Starting from raw material spinning into yarn, then dyeing into colorful threads; the wools were transformed into diverse textures with different thickness, catering to a myriad of luxury fashion needs.

While maintaining the tradition of yarn-making, Zegna Baruffa Lane Borgosesia does not stop innovating. With a coherent sustainable strategy, the brand develops diversified high-quality and trendy textile with greener and more environmental-friendly operations.

Another highlight of the tour was a private concert of a string quintet inside the factory’s historical “Sala Consiglio” council chamber. Corresponding to the brand’s FW24/25 collection “Orchestra”, the musical notes echoed in the room are like spindles, spinning into beautiful melodies. A performance of a passionate soloist ensued by introducing each musical composition to the guests, explaining the nuances in each piece and immersing the audiences into the world of classical music. With the excellent acoustics of the hall, the concert was turned into a cozy delight.

The tour ended with a concluding cocktail in a hall surrounded by historical images and vintage manufactory machines. Even though the weather wasn’t the most pleasant, we had a more than pleasant experience in Zegna Baruffa Lane Borgosesia, getting an insight about the history and the manufacturing process, and having a tour through the beautiful factory with euphonious music echoing in the background.