During an intimate luncheon at Cavoli a Merenda, a hidden terrace few steps away from Leonardo da Vinci’s largest and famous mural painting The Last Supper, Lacoste has unveiled its Spring-Summer 2025 collection together with LuisaViaRoma. Attended by a curated group of journalists, digital creators, and brand supporters, the event showcased a striking interpretation of René Lacoste’s pioneering spirit, merging leisure, sport, and luxury in a collection that resonates with the brand’s storied roots while embracing modern sensibilities.
For the Spring-Summer 2025 runway collection, Lacoste’s Creative Director Pelagia Kolotouros draws inspiration from the archival photographs of Lacoste’s founder and former French tennis player, René Lacoste, captured in moments of leisure on the beaches of southwestern France. These images convey a sense of freedom and joy, far removed from the intense competitive nature of the tennis court. The result is refreshing, marking a collection that celebrates the relaxed yet sophisticated lifestyle Lacoste envisioned — a wardrobe designed for both elegance and comfort.
The collection expertly balances formalwear, casualwear, and activewear, creating versatile pieces that transition seamlessly from beach days to evening events. The standout for the menswear is the iconic blazer, reimagined with broad shoulders and a tailored fit, perfect for both high-performance activities and chic social settings. For women, the collection includes sporty yet feminine designs, featuring plissé fabrics, cut-out details, and lingerie-inspired accents, all contributing to a look that is both sensual and stylish. The rich textures are the icing on the cake, from bouclé to satin, designed to reflect the luminosity of the sea. Lace embroidery and silicone trims enhance the collection’s luxury feel while providing practical benefits, ensuring that each piece combines style with performance.
The collaboration between Lacoste and LuisaViaRoma represents a strategic fusion of sportswear and high-end fashion, demonstrating how activewear can coexist with elegance and luxury, reaffirms the both labels; commitment to offering high-quality, stylish solutions for today’s fashion-conscious consumer. The collection is now available at LuisaViaRoma, both online and in-store.
