Milan, a city of contrasts and perpetual transformation, stands at the intersection of tradition and modernity. Its rich architectural tapestry, from the elegance of late 18th-century aristocracy to the sleek lines of contemporary rationalism, narrates a dynamic history. Valextra, synonymous with the finest in Italian leather craftsmanship, has embraced this narrative, bridging the gap between tradition and innovation, much like the city it calls home. The latest chapter in this dialogue is captured in the brand’s latest release “Milano Outside/Inside”, a collaboration with photographer Guido Taroni.
Presented as part of the “Valextra for Milano” series, “Milano Outside/Inside” highlights the vibrant and inimitable character of Milan through its architectural landmarks, artistic influences, and the key personalities who embody its spirit. The city’s hidden beauty, often overlooked, becomes a focal point of this photographic journey. “Milano Outside/Inside” features images of key buildings such as the Corriere della Sera Palace, Milan Central Station, and Villa Reale, juxtaposed with Valextra’s elegant bags. The careful selection of locations reflects the various artistic movements that have shaped the city—from Art Nouveau to the monumentalism of fascist architecture—underscoring Valextra’s role in preserving and promoting the rich tradition of Milanese design and showcasing the brand’s iconic style that works perfectly in tandem with Milanese elegance.
Valextra’s designs encapsulate the essence of Milanese style—quiet, refined, yet unyielding in quality. Each piece, from its fine leathers to its meticulous finishes, reflects the ethos of “Made in Italy” that Valextra so proudly champions. The brand’s meticulous attention to detail, both in its products and in the way it honors its Milanese roots, reflects the duality of Milan itself. Like the city, Valextra is steeped in tradition yet ever-evolving, ensuring that its relevance remains undiminished in the fast-paced world of fashion.
In a city known for its creativity and aesthetics, Valextra finds resonance with the innovators of fashion and art who are represented in the publication. Notable figures like art collector and philanthropist Francesca Ruffini Stoppani, ballet étoile Nicola Del Freo, and fashion icon Carla Bruni add a human element to the city’s architectural landscape. These individuals, each a contemporary ambassador of Milanese culture, stand as embodiments of Milan’s ever-evolving artistic spirit, as seen through their personal connections to the city.
Valextra’s unique relationship with Milan extends beyond its creative output. The brand’s commitment to the city is exemplified by its support for cultural preservation initiatives. This year, Valextra has pledged its resources to restore the Trilogia della Fontana, a sculpture by Milanese artist Adolfo Wildt located in Villa Reale’s park, a key feature of the city’s modern art collection. Through this restoration, Valextra continues to cement its role as a cultural custodian, reinforcing the deep-seated connection between Milan’s artistic heritage and the fashion world.
For Valextra, Milan isn’t just a backdrop—it’s a muse, a collaborator, and a constant source of inspiration. With the launch of “Milano Outside/Inside”, Valextra reaffirms its place at the intersection of fashion and culture, paying homage to the city that has shaped its past, present, and undoubtedly, its future.
