Fashion, Sun, Beach and Gin - Missoni's Summer Proposal in Sicily

In a dazzling display of Italian craftsmanship and creativity, Missoni has unveiled its latest venture: the Missoni Resort Club at the Rocco Forte Hotels’ Verdura Resort. Nestled along the southern coast of Sicily, this luxurious beach club will be the epitome of summer sophistication, blending Missoni’s vibrant design aesthetic with the serene elegance of the Verdura Resort.

This summer, guests at the Verdura Resort will be treated to a visual feast as Missoni’s iconic patterns and colors transform the beachfront. Inspired by the turquoise and emerald hues of Sicily’s summer landscapes, every element from sun loungers to cabanas will reflect the distinct Missoni Resort Club motifs. The seamless integration of these designs into the resort’s decor promises a unique and immersive experience, capturing the essence of both brands’ dedication to Italian style and craftsmanship.

The opening event showcased an enchanting dinner setup amidst olive trees, with long tables adorned with delicate lighting, creating a magical atmosphere under the Sicilian sky. The landscape, with its rolling hills and lush greenery, provided a picturesque backdrop, enhancing the overall ambiance of the evening. Guests dined on exquisite cuisine while basking in the natural beauty of the surroundings, making the event truly unforgettable.

Adding to the allure, a Missoni pop-up store will grace the resort, offering guests the opportunity to indulge in the brand’s exclusive fashion and home collections. The store itself will echo the vibrant patterns and color schemes that have made Missoni a household name, providing a cohesive and engaging shopping experience within the resort.

Complementing the vibrant decor, the outdoor lounge areas were decorated with Missoni’s colorful poufs, cushions, and throws, inviting guests to relax and enjoy the stunning views of the Sicilian coast. The seating areas, with their eclectic mix of patterns and colors, reflected the joyful and lively spirit of Missoni, encouraging guests to unwind in style.

Coinciding with the launch of Missoni Resort Club, Missoni has further announced an exciting collaboration with Malfy Gin. A toast to Italian elegance, this partnership has given birth to a limited-edition bottle of Malfy Gin Rosa, adorned with Missoni’s signature zigzag print and elegant silver accents. This exclusive bottle is designed to evoke the “golden hour” feeling, perfect for aperitivo moments that linger into the sunset.

The collaboration between Malfy Gin and Missoni is a celebration of Italian culture and lifestyle. Both brands bring a rich heritage and a shared passion for vibrant, joyful design to the table. The Malfy Gin Rosa, known for its refreshing pink grapefruit flavor, will now come in a collectible gift box, making it an ideal choice for stylish gatherings and memorable toasts.

Available from July 2024, the Malfy x Missoni limited-edition bottle will be sold in Italy, the UK, Greece, and through global travel retail channels. This partnership encapsulates the Italian flair for elegance and excellence, promising a sensory journey to the Amalfi Coast with every sip.

The opening of the Missoni Resort Club and the launch of the Malfy Gin x Missoni collaboration mark a new chapter in luxury lifestyle experiences. Together, they bring a slice of Italian paradise to the southern coast of Sicily, offering a blend of style, sophistication, and sensory delight that is sure to enchant visitors and connoisseurs alike. Whether lounging by the custom-designed sunbeds, exploring the chic pop-up store, or savoring a refreshing Malfy Gin Rosa spritz at sunset, guests are invited to immerse themselves in the vibrant world of Missoni.