2025 is an extraordinary year for Superga, it marks the 100th anniversary of the its iconic 2750 sneaker. To celebrate the centenary, the Italian shoe brand organizes a year-long event, honoring a design that has stood the test of time as a staple of Italian craftsmanship and global fashion. From tennis courts to city streets, the 2750 has evolved while maintaining its distinctive aesthetic and durable construction.
Origins trace back to the early 20th century when Walter Martiny founded a company specializing in rubber products. Initially focused on manufacturing industrial rubber goods, the company soon expanded into footwear, utilizing the vulcanization process pioneered by Charles Goodyear. This innovative technique strengthens rubber through high-temperature treatment and was originally applied to protective boots designed to enhance working conditions for factory and field workers. In 1925, inspired by his wife’s passion for tennis, Walter Martiny swerved to sports footwear, introducing a sneaker that replaced traditional rope soles, which were prone to wear and tear, with a more durable vulcanized rubber sole. This advancement not only improved performance on the tennis court but also laid the groundwork for a design that would last for generations.
Over the decades, the 2750 has adapted to changing cultural trends while remaining true to its identity. Originally heralded as a sports shoe, it gradually morphed into a symbol of casual, effortless style, matching perfectly with both leisurewear and more polished outfits. Whether worn during vacations, urban commutes, or everyday activities, it remains a reliable choice for those seeking a balance between practicality and fashion. Its versatility has allowed it to transcend generations, solidifying its place as an essential footwear choice across various lifestyles and settings.
In addition to its functional appeal, the sneaker has gained recognition among notable figures. From fashion and lifestyle influencers and Hollywood stars to members of the British royal family, 2750 have seamlessly integrated it into their personal style. The sneaker’s adaptability across different fashion eras and cultural movements has established its reputation as a timeless classic, making it the sneakers for all.
Through the advertising campaign over the years, we got a closer look at 2750’s evolution in the last decades. They have mirrored the evolving yet consistent aesthetic. From the minimalist, tennis-inspired visuals of the mid-20th century to the expressive campaigns of the 1980s and 1990s, the brand has balanced its sporting heritage with a laid-back, irreverent ethos. Campaigns of the early 2000s embraced an international lifestyle appeal, presenting the sneaker as an emblem of effortless sophistication and everyday ease.
To mark this milestone anniversary, a special edition called the “Superga 1925 Made in Italy” revisits the sneaker’s original design. This exclusive model highlights the commitment to craftsmanship, featuring precise construction and a color scheme inspired by the Italian flag. Manufactured with meticulous attention to detail, the centennial edition embodies the fusion of tradition and innovation that has defined the brand over the past century.
With a century of history behind it, the 2750 remains a testament to enduring design and adaptability. As the brand embarks on its next chapter, the sneaker continues to serve as a bridge between heritage and contemporary fashion. Whether for sport, leisure, or everyday life, Superga 2750 reaffirms that true icons are not bound by time—they adapt, persist, and inspire new generations. As Superga steps into the future, the 2750 remains a symbolic design of Superga, proving that a well-designed sneaker can transcend fleeting trends and secure its place in fashion history.
